Since nine years the tourist destination "Lago Maggiore, le sue Valli, i suoi Fiori" is represented at the ITB, the world's largest fair in the tourism sector.

An ideal opportunity for visibility and promotion of the destination with a booth of 20 m2, made by the Chamber of Commerce of the Verbano Cusio Ossola Province, in collaboration with the Chamber of Commerce of Novara, Federalberghi, Consorzio lago maggiore Holidays, Ente Bilaterale del Turismo and Confcommercio.

The 2015 edition has witnessed 10.096 exhibitors from 186 different nations (two thirds where coming from foreign countries) for a total of 26 fair pavilions. 115.00 professional visitors (out of which 43% were foreigners) and 60.000 normal visitors visited the fair during the 5 days of opening, with an increase of 2% compared to the last year. The amount of trade linked to the fair has an estimated value of 6.7 billion euros.

During the 5-day fair, “Lago Maggiore, le sue Valli, i suoi Fiori” made more than 90 contacts with tour operators, journalists and media, especially in the first three days of the fair, those devoted to trade.

600 copies of the new sales manual in German, English and French were distributed at the booth.

For the first time at the booth, two incoming agency, Sapori d’Italia e Lago Maggiore incoming, e Lago Maggiore Express were present. The presence of our tour operators witnessed a remarkable positive feedback, not only in terms of numbers but also in terms of the amount of new contacts.