Those in search for a place to organize sustainable meetings and conferences can not but to take Lake Maggiore and Verbania into account. The small city on Lake Maggiore has in fact been recently awarded by Legambiente as the most liveable Italian city for the quality of its environment.

Verbania is the country seat of the area of Piedmont that has promoted the birth of Lago Maggiore Green Meeting, a network of 18 operators in the MICE sector that contributes to the realization of sustainable events.

The initiative was born within the Italy-Switzerland CBC project "Green Meetings by the Blue Waters Lake", oriented to a comprehensive sustainability approach that includes social, cultural and environmental projects.

Verbania has been top rated thanks to its performance in the most important indicators, starting with those on air pollution.

The project Lago Maggiore Meeting Industry is a point of reference to stimulate a coordinated promotion of the congress offer of the territory with the aim of strengthening the MICE sector. It has developed an uniform communication strategy and an integrated and accessible system also for the organization of sustainable meetings.

Lago Maggiore Meeting Industry is promoted by the Chamber of Commerce of Verbania, the leading proponent for Italy, the Chamber of Commerce of Varese, the Chamber of Commerce of Novara, ATL Novara, the Province of Verbania, Verbania Town Council, the Tourist District of the Lakes, the Botanic Gardens of Villa Taranto, Federalberghi Prov. VCO, Lago Maggiore Conference, the Union of Commerce, Tourism, Services and SMEs Prov. VCO and Locarno Ascona Lake Maggiore Tourist Office, the leading proponent for Switzerland.