For ten years the tourist destination "Lake Maggiore, its valleys, its flowers" takes part in the CMT fair in Stuttgart with a stand, made by the Chamber of Commerce of the VCO in collaboration with the Chamber of Commerce of Novara and Varese, Federalberghi Consortium, Lago Maggiore Holidays, Ente Bilaterale for Tourism.

CMT is the first tourism fair in Europe for number of visitors, Germany's second largest tourism fair in order of importance, after ITB Berlin.
The fair lasts for nine days, and in 2017 recorded a great success, 235,000 visitors (15,000 more than in 2016).

The attendance at the booth of Lake Maggiore was very good.

The interest in the destination is very high, whereas the regions of the south-west of Germany are the main catchment area of ??the destination, thanks to their geographical proximity.

Visitor interest focuses primarily on gardens, blooms and the tourist ticket Lago Maggiore Express.
Many were also the demands on local transport, navigation and trains, on the presence of camper areas and beaches accessible with dogs.