AMALAKE - Amazing Maggiore
AMALAKE - Amazing Maggiore: Active Holiday on the Lake Maggiore project dedicated to the promotion of a green and active tourism in the areas overlooking Lake Maggiore.
Lead Italian partner:
Monte Rosa Laghi Alto Piemonte Chamber of Commerce
Lead Swiss partner:
OTLMV - Lago Maggiore and Valli Tourist Organization
Project partner:
Varese Chamber of Commerce
Objectives
Promote and develop the territory in line with the new needs of the public:
- OUTDOOR - active holiday: construction of networks of professional, cultural, etc. companies/operators and networking of outdoor sports itineraries.
- TURISMO GREEN: green certification of cultural/sports events in the area that are major international attractors and development of a network of green services/products in support of events and especially for the composition of green tourism offers/products.
It also provides for actions to promote and communicate the Swiss-Piedmontese-Lombardy destination on international markets, with particular reference to new markets (Northern Europe) and the main reference markets.
Expected results
Positioning the destination "Lake Maggiore and its valleys" in the active holiday market and in particular cycling tourism, qualifying the offer through the development of a system of offers, a network of services that generate wide economic spin-offs and the birth of new entrepreneurial initiatives, attracting new flows of visitors, especially from northern Europe.
To increase the attractiveness of the area's international events promote and communicate a positive image of the area, attract visitors, increase the economic spin-offs in the area; Qualify and innovate the tourist offer and complementary services to intercept new flows and generate more added value, containing the possible negative effects on the environment; Promote the naturalistic/environmental elements of the area in terms of tourism.
Make the destination known and support the marketing of the area's tourism products/services in the new markets of Northern Europe and in the main international reference markets.
Duration
The project will run from December 2018 (signature of the agreement with the Managing Authority of the Operational Programme for Cross-border Cooperation Italy Switzerland 2014-2020) until December 2023.
Budget
The project benefits from a grant of 1,104,146.14 euros, corresponding to 100% of the expenses foreseen for the implementation of the actions of the Italian side. For the Swiss part, on the other hand, the contribution is 100.00.00 CHF, compared to 244.293.00 CHF of planned expenses.